The Do’s and Don’ts of Brand Design for Marketing Managers

Jun 20, 2023 | Brand Ideas Blog, Branding, Logo, Strategy

Timm McVaigh, Creative Director at a leading Sydney design agency. Has been crafting innovative brand design and marketing Stratergy and web development for over 30 years.
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The Do's and Don'ts of
Brand Design for Marketing

Do: Know Your Audience

One of the most important things to do when designing a brand is to know your audience. Who are they? What do they care about? What motivates them? Understanding your audience will help you create a brand that resonates with them. For example, if you’re targeting a younger audience, you might want to use bold colors and modern design elements. On the other hand, if you’re targeting an older audience, you might want to use more traditional design elements.

Don’t: Copy Your Competitors

While it’s important to understand your competitors, you should never copy their brand design. Your brand should be unique and reflect your company’s values and personality. Copying your competitors can make your brand look unoriginal and uninspired. Instead, focus on what sets your company apart and use that as inspiration for your brand design.

Do: Keep it Simple

When it comes to brand design, less is often more. A simple and clean design is often more effective than a cluttered and complicated one. Use a limited color palette and avoid using too many different fonts or design elements. A simple design will make your brand more memorable and easier to recognize.

Do: Be consistent

Maintain consistency across all brand elements, including colors, fonts, imagery, and messaging. This helps establish a strong and recognizable brand identity.

Don’t: Neglect responsiveness:

In today’s digital age, it’s crucial to ensure that your brand design is responsive across different devices and platforms. Your website, for example, should be optimized for mobile devices to provide a seamless user experience.

Do: Tell a story:

Use your brand design to convey a compelling narrative that resonates with your target audience. This can be achieved through visuals, typography, and messaging that evoke emotion and create a connection.

Don’t: Overcomplicate:

Avoid cluttering your brand design with excessive elements or information. Keep it simple and focused, allowing for easy comprehension and recognition.

Do: Prioritize usability: Design your brand assets with usability in mind. Ensure that your logo, website, packaging, and other materials are user-friendly and easy to navigate for a positive user experience.

Don’t: Rely solely on trends:

While it’s important to stay current, don’t rely solely on design trends. Trends come and go, and you don’t want your brand to become outdated quickly. Instead, aim for a timeless design that will endure.

Do: Conduct thorough research:

Before designing your brand, conduct market research to understand your target audience, competitors, and industry trends. This will help you create a design that stands out and appeals to your intended audience.

Don’t: Ignore feedback:

Listen to feedback from your target audience, customers, and design professionals. Ignoring feedback can hinder your brand’s growth and prevent you from making necessary improvements.

Do: Test and iterate:

Don’t be afraid to test your brand design with a focus group or target audience before finalizing it. Gather feedback and make necessary iterations to ensure your design effectively communicates your brand message.

Don’t: Underestimate the power of Color:

Colors evoke emotions and can influence how your brand is perceived. Choose colors that align with your brand values and evoke the desired emotional response from your audience.


Designing a brand can be a complex process, but by following these do’s and don’ts, you can create a successful brand that resonates with your audience and sets your company apart from competitors. Remember to know your audience, avoid copying your competitors, and keep your design simple. With these tips in mind, you’ll be on your way to creating a strong and effective brand. 


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