The Power of Color in Brand Design: Unveiling the Palette of Consumer Choice

Aug 8, 2023 | Brand Ideas Blog

Timm McVaigh, Creative Director at a leading Sydney design agency. Has been crafting innovative brand design and marketing Stratergy and web development for over 30 years.
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In the realm of marketing, where brands fiercely compete for consumer attention, every detail counts. One such detail that holds remarkable power is color. The impact of color on consumer choice and perception cannot be understated. In this blog post, we will delve into the fascinating world of color psychology and explore how a carefully chosen palette can influence consumer decision-making. So grab a cup of coffee and join us as we uncover the secrets of color in brand design!


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